Which AI model for which job?
Our current picks for ecommerce work across Claude, ChatGPT and image tools. Match the model to the task so you get the best result without burning premium credits.
Plan with Claude Fable 5. Draft and execute with OpenAI's newest model (Sol). Make visuals with Nano Banana 2 or ChatGPT Image. Everyday writing that does not need deep thinking can stay on standard Claude to save credits.
Pick by task
Campaign plans, positioning, pricing and big analysis. Anything where the thinking is the hard part. Fable is the sharpest but uses extra credits, so save it for high-stakes planning, not everyday copy.
Turn the plan into product descriptions, emails, ad copy and briefs. Fast, strong at following a clear brief, and a solid default for day-to-day drafting.
Generate and edit product shots, lifestyle scenes, backgrounds and variations. Both are strong on photos, so test each on your product and keep the one that nails your look.
Bulk rewrites, tagging, quick answers and first drafts. Cheaper and fast, which keeps your Fable credits for the work that really needs them.
At a glance
| Model | Best for | Keep in mind |
|---|---|---|
| Claude Fable 5 | Planning, strategy, deep analysis | Premium credits and slower. Save it for high-stakes thinking. |
| Claude (standard) | Everyday writing, bulk drafts | Great value. Use it as your workhorse. |
| OpenAI Sol (newest) | Drafting, execution, general chat | Give it a clear brief for the best results. |
| Nano Banana 2 | Product photos, edits, backgrounds | Test on your own product first. |
| ChatGPT Image | Product photos and creative visuals | Test on your own product first. |
Rules of thumb
- Plan expensive, execute cheap. Think with Fable, then write with a standard model.
- Only spend Fable credits when the thinking is the hard part, not for routine copy.
- Whatever model you use, start from a prompt in the library, never a blank page.
- For images, generate a few options and pick the best. Do not settle for the first one.
- Model names and rankings change fast. Update this page when they do.
Note: these are our team's current picks. Treat them as a starting point and update the models as better ones ship.